Things Are About To Change – For The Better!

The hospitality industry in Australia is absolutely thriving. A recent finding by Roy Morgan research in September 2015 stated that “In the 12 months to June 2015, 43% of the population 18+ (or 7.9 million people) went to a pub or hotel at least once for a meal in any given three-month period”
Quite frankly this number is staggering! Considering the population of Australia is around the 23 million mark – It’s mental to think almost half of us are enjoying a re-invented lamb shank, endless amounts of burger creations or just a good old fashioned parma.

What does this mean for your business: Competition is rife and its time to get ahead.

More must be done to not only separate you from your competitors, but maintain this new found position. This is where your market research becomes a crucial asset. Reviews of your business that feature on the bonafide “food authorities” such as Zomato & Yelp are fantastic, but no where near thorough enough to gauge the authenticity of your strengths & weaknesses. Sure you can read through the list and get a vague, underlying sense on perhaps what is or isn’t working but it is by no means qualified insight that gets to the core of where your customers are spending, or perhaps more importantly, where they aren’t.

"It's mental to think almost half of us are enjoying a re-invented lamb shank, endless amounts of burger creations or just a good old fashioned parma!"

Matthew Lush

What Now?

Getting our mystery diners into your venue will give you the clearest picture of your strengths & weaknesses, from the inside out. We come from a Market Research background, the fact we have a strong footing in the industry means that we use our resources to offer clients the highest standard of informative and professional feedback. This allows you to instantly implement changes and most importantly, be able to measure the results of any changes made!

We hand pick individuals with varying degrees of culinary & dining experience to become immersed in your business. The reason for this is to deliver data that represents the general influx of your usual customer base.

Once our diners have finalised their assessments they than complete a customised, industry leading survey. Their feedback is cross-referenced from our own customer driven market research and delivered in a full scale report back to the business owner within 48 Hours.